Pantene The Gift of Shine - Digital Activation
Pantene wanted to give away their products on Christmas day, so we created a digital Christmas tree where users can decorate with ornaments from their phone to receive a special gift.
Pantene wanted to celebrate the Christmas Day by giving out free samples of their new products. So we came up with something fun and festive to do. We let the consumers come and decorate our digital Christmas tree by throwing an ornament from their phone. Then they can pull out a gift and instantly redeem it at our counter.
Before playing, we let the consumers downloaded our application and log in with their facebook account. So we learn who they are and can show their name on the screen. Not only that, because facebook knows who they are and when their birthday is, they will also get a surprise if they play this on their birthday, they will receive a big basket of Pantene products.
Fun Christmas for everyone.
Digital screen design.
Mobile application UX/UI design
Thank you.