Don’t Drive Drunk Foundation - Drink Drive Tester
Drink drive tester for Don't Drive Drunk Foundation warns drinkers not to drink and drive.
Thailand ranked no. 3 in the world in drunk driving fatalities. Many ads and campaigns are already warning people not to drink and drive. But then don't seem to be convinced enough. It's time for a more impactful approach.
Drink Drive Tester.
We set up our machine at famous bars around Bangkok. We invite drinkers to log in their facebook while we candidly capture their faces. Then we ask them to blow into our machine.
If your alcohol level is over limit. You will get to see your own face smashed against the car's front window as like you were in the car driving. Getting them to notice the dangerous of drink and drive.
Digital activation for Don’t Drive Drunk Foundation : Drink Drive Tester.
Design, user experience and write flow for social sharing.
Company : The Leo Burnett Group Thailand
AWARD : 2 Silver , 4 Bronze at Adman 2014
Title : Drink Drive Tester
Brand / Service : Don't Drive Drunk Foundation
UX/UI Design
Thank you, and drive safe.